Yeah, I've been using
Appbrain to get paid installs and it's working fine. I just released a new game actually and I think I learned a lot from the previous game. However, there are still things I need to learn.
For example, after releasing the first game I realized that the more installs you get, the more visible your app is and the more new installs you get. With my first game I reached Top Free and Top New Free Brain & Puzzle in around 15 countries and once my $200 budget for promotion was gone, I started getting around 700-800 organic downloads. My guess is that the game showed up in those Brain & puzzle lists and got me a lot more downloads. So I thought: great, for my new game, I will invest $500 in the first 2-3 days and it should work better than on the previous. I was wrong! My stats indicate that I am doing the same with my new game as I did with the original. Why? That is an extremely good question and I am trying to figure out the answer to that.
My guess is that the budget of $500 for my new game was spent on installs all over the world while the $200 for the first game targeted countries like USA, Canada, France, UK, Germany, Italy, Spain. Most of the installs for my second game (paid installs) were from Saudi Arabia, Egypt, Iraq or Morocco but I only entered the "top brain and puzzle" for Egypt.
So question is: is it better to have a total of 10k installs from all over the world or a total of 1k all from Germany? I am starting to think that second is better because you enter the top charts and then start to get organic downloads.
After the first 3 days when I spent $500 with installs from
Appbrain, my second game was showing 10th in the search for "jigsaw puzzles". Which I was shocked to see and extremely confident at that point that I will reach first 3 spots in just few days (my first game is #50 when searching for "jigsaw puzzles"). I was wrong again: I am #55 for "jigsaw puzzles", so worse than my first game. Why did I go down instead of going up? I have no idea!
I've been looking at other games in the brain & puzzle category and I noticed several games that have similar number of downloads as my game and far worse and less ratings than my game (I mean like 3/5 stars out of 50 reviews) but were positioned around #50 in the top new brain & puzzle. While my game is currently placed #120 in that category. Any explanation for this?
I would like to continue the talk in this direction: is it better to have a lot of downloads from all over the world or to have 10 times less from only 1 or a few countries? What's the best tactic to get into the charts?