Hello! The last three days my CTR dropped from ~1% to 0.2%. Im using a refresh rate of 60 seconds and gets about 10k impressions a day. Before i had a cpm of about 1 dollar and now like 0.2 im so mad right now. Anyone else experiencigngkgif the same?
Thank you!
Edit: Im viewing mostly interstitial ads and some banner ads.
Ive been looking a bit at Leadbolt for interstitial ads, anyone that’s got a suggestion about any good ad networks if adMob will let me down haha?
At the beginning of December I think. Maybe they wanted to do it when the CTR was high anyway because of Chrismas promotions, so the hit wasn’t that visible. In your case it is strange, I would check my apps, maybe sth is wrong?
Ok thanks. Ive been checking my apps out but im not seeing anything unusual (atleast with my ads running in test mode). I’ll just have to be laidback and watch what happens for a couple of days i guess.
I have similar 300% impressions raise (since November) and 50% drop in eCPM. I haven’t noticed it was such big difference in eCPM before because it was a slow rise and a slow drop at the same time, so revenue stayed almost the same. The eCPM will raise again though, it always oscillates and it’s January, just after large raise for the Christmas.
This is for impressions in the MILLIONS per day… it is not 1-2 data points.
At the moment, my cloud hosting costs are higher than the income from adverts. Either things fix themselves fast, or I will be out looking for a job in a month or so and be forced to kill off WordHero.
If anyone knows an ad network that does banners that can be integrated through Mopub and does better than $0.02 CPC, please let me know.
Thanks for the data, and it’s sad to hear about your problems. Have you consider in-app billing for some extended features?
PS. And maybe AppBrain AppWall? You have many users, it should give you some revenue boost (probably 10-25% for the first month, later users won’t click on it that much).
$0,18 eCPM with 60 refresh rate. Only 0.66% CTR because the ads are very poor right now.
edit: for comparison my housead has 2.2% CTR right now - I’m running house ads because it doesn’t cost me much right now…