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  1. #1
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    Insane revenue/CTR drop AdMob

    Hello! The last three days my CTR dropped from ~1% to 0.2%. Im using a refresh rate of 60 seconds and gets about 10k impressions a day. Before i had a cpm of about 1 dollar and now like 0.2 im so mad right now. Anyone else experiencigngkgif the same?
    Thank you!

    Edit: Im viewing mostly interstitial ads and some banner ads.
    Ive been looking a bit at Leadbolt for interstitial ads, anyone that's got a suggestion about any good ad networks if adMob will let me down haha?
    Last edited by fillevoss; 2013-01-09 at 08:10 PM.

  2. #2
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    Maybe it has something to do with the new "double click" requirement ?

  3. #3
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    Quote Originally Posted by Androider View Post
    Maybe it has something to do with the new "double click" requirement ?
    Yeah, when did they introduce that to AdMob? Haven't it been around for a while?

  4. #4
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    At the beginning of December I think. Maybe they wanted to do it when the CTR was high anyway because of Chrismas promotions, so the hit wasn't that visible. In your case it is strange, I would check my apps, maybe sth is wrong?

  5. #5
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    Ok thanks. Ive been checking my apps out but im not seeing anything unusual (atleast with my ads running in test mode). I'll just have to be laidback and watch what happens for a couple of days i guess.

  6. #6
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    Same here, CTR dropped by 50% around the date of double click announcement.

  7. #7
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    Admob is just ridiculous. Over past week one of our app rose by 300%, while eCPM dropped by 40% and goes down, CTR ramains the same.

  8. #8
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    I have similar 300% impressions raise (since November) and 50% drop in eCPM. I haven't noticed it was such big difference in eCPM before because it was a slow rise and a slow drop at the same time, so revenue stayed almost the same. The eCPM will raise again though, it always oscillates and it's January, just after large raise for the Christmas.

  9. #9
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    Quote Originally Posted by Magnesus View Post
    I have similar 300% impressions raise (since November) and 50% drop in eCPM. I haven't noticed it was such big difference in eCPM before because it was a slow rise and a slow drop at the same time, so revenue stayed almost the same. The eCPM will raise again though, it always oscillates and it's January, just after large raise for the Christmas.
    I think main problem right now is that Android ecosystem growth much intensive than the acquisition of new advertisers.

  10. #10
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    Quote Originally Posted by rmn View Post
    I think main problem right now is that Android ecosystem growth much intensive than the acquisition of new advertisers.
    Do you think that the ratio will be repaired soon?

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