10 Best Ways to Promote your Mobile App

10 Best Ways to Promote your Mobile App

  1. Promote your app on your website
    It may be in the form of a link in the header or a separate page altogether, but you need to do this so as to let your audience know about your app. Promote it prominently where appropriate.

  2. Get your app review published on app review sites
    Though this requires lots of efforts, it definitely works. Have your app review published on targeted app review sites like Mashable, TechCrunch, BusinessInsider, etc. and get ready for the audiences coming in from there.

  3. Leverage the power of newsletters
    Reading emails is one of the priority tasks people do on-the-go. Let them know about your app by sending out newsletters. Include buttons including links to your app on the App Stores and make it easy for them to get it.

  4. Create a buzz about your app on Social Media
    This may be done by either creating a new page for your app or promoting it on your business’s page on Facebook, Twitter, Google+. Use Instagram and Pinterest to post a few screenshots from your app to let the audience know how your app looks like.

  5. Use Social Media advertising
    This helps you getting you the targeted audiences. The ads are highly targeted and thus, are effective. If you don’t mind shelling out a few bucks on paid advertising, this is definitely the right thing for you.

  6. Get your app featured in appropriate sections in the app stores
    It is important to get your app feature in appropriate categories as that will help store filters to present your app to audience who actually want it. Posting an app in an irrelevant category just loses audience.

  7. Discuss on forums
    Let public know about your app by discussing on forums. Yahoo, LinkedIn Groups, Google+, Twitter, Wiki and others provide you option to post and discuss.

  8. Create a blog post
    Write a blog post explaining the major features and utility of your app. Include screenshots and if possible a video demo of your app.

  9. Link to app to customers on purchase from website
    Send link to your app to customers in purchase-confirmation mails. This will help you getting your app downloaded on your loyal audience’s devices. You can additionally include a coupon which can be used on purchase through app.

10.Reviews in app stores
Well this is helpful when you have a good number of downloads and positive reviews. These reviews help popularizing your app amongst audiences with similar choices.

Remember, your goal is to create an app people want, can easily find, download it, install it and use it.

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In addition these methods, there are many other tips to help you.Today, I will mainly introduce the ways of app store optimization(ASO):

ASO is the abbreviation of app store optimization, which is a process of optimizing your app to make it more visible and discoverable in app stores so that users are more likely to choose it from millions of other apps.

why is the ASO important?

In fact, searching in app store is the main traffic sources, 73% app installs is from searching app in app store. With the other channels of installing app become increasingly weak, app store optimization plays an important part.

the ways of ASO:

(1) icon and title: you must design an appealing and attractive icon and title of your app, and you can add the keywords to title, which can improve the search ranking of your keywords and make your app looks more professional.

(2) description: the description mainly introduces your app, including the function, the goal and the websites, etc. You can also add the keywords in your description.

(3) screenshots: a good app must have the high quality screenshots, which asks you to create appealing and compelling screenshots. Also, you can add some screenshots of reviews and contest about your app, which shows the real information and experience from the users of your app.

(5) ratings and reviews: 4/5 stars ratings and positive reviews are the important references to users. To increase the installs of your app, you can incentivize users to leave feedback. Of course, if you have enough budget, you can buy some ratings and reviews from a reliablereviews service provider.

(6) do keywords research:keywords serve as the decisive part of app store optimization. With the limit of characters, finding the appropriate keywords of your app is very important. In this part, you can analyze the keywords of your competitors, creating the relevant, competitive and localized keywords to improve the search ranking of keywords. Indeed, buying keywords search installs is also a good way to help you optimize your keywords if you have enough budget.

Wish these methods will be useful.