CPI is the best way to increase your Google Play Installs. Run your own campaign setup your own account to start your campaign. If you are aiming to increase your rank in the mobile Google Play Store organically, push app revenue, drive brand awareness, or increase app download volume, CPI campaigns are a great option.
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Good reviews lead to more people downloading the app. Best way is to use any review exchange community . It gives more genuine reviews than paid reviews . Now a days Google has some strict policy against paid reviews . So use any good Review Exchange sites .