App Store Optimization is the process of improving the visibility of an App in App store, including the process of ranking highly in an app store’s search results and top charts rankings. Think about that there are millions of apps in app store, to win a top chart is difficult, so you will easily understand how important and necessary ASO is.
App Store Optimization (ASO) is the SEO of the App world, and a key part of mobile app marketing. It can help your app rank higher in the IOS App Store and Google Play Store. And is the key of promoting your app. But it is a complicated method, there are some companies can provide professional ASO service, if you have enough budget, you can find a reliable one to do App Store Optimization. I want to share with you some methods about how to do ASO better.
1. App title
A good app title can not only help to attract users attention, it can gain market in ASO. Please pay attention that do not only put words together, also make the statement smoothly, and if the words appear in the keywords, you should not put it in the app title.
2. Keywords
The first thing you have to do is to find out which keywords define your app and which ones are going to bring traffic to your app store listing. Find the hot words in the field of you app, which once put it in the search box, you app can be searched easily in the app store. And analyze your competitors’ hot words, then build your own hot words bank. Do not waste any characters, and you don’t need to add a comma between the words.
3. App description
This is also not useful for search optimization, but when a user consider if download this app or not, they will have a look at the description of you app, so make the description with an attractive copywriting.
4. App icon
This is not useful for search optimization, but it is useful for the conversion rate of download. Beautiful or cool icon absolutely attract more users to download the app. So make a well-designed icon.
5. App screenshots and videos
Like app icon, using attractive screenshots to show the advantages of your app. And make a short video to show the function of your app.
6. Reviews and ratings
This is an important element, there are some researches show that 70% users download an app after see the reviews, the higher rating your app get, the more download you can get. Imagine yourself as a users, would you like to download the app with much 2/3 ratings? You can find your friends and relatives’ help to write some positive reviews for you, or find some reliable companies to buy app reviews and app ratings from real users.
Above are some methods about how to do ASO, hope my article can help app developers.