App reviews and ratings are quite important to app store optimization (ASO). If your app has a large number of reviews with positive ratings, it can have the biggest impact on your app’s ranking in the app store. Find out how important app reviews and ratings are and how you can boost them.
Importance of App Reviews
The App Store has millions of apps and hundreds keep getting added every day. No matter how great your app is, it is going to get lost down in app search results if you don’t implement the right strategies. This is where app store optimization comes into the picture and the number and quality of reviews are important factors to it. There are more than one ways in which ASO can help boost your app’s rankings:
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[li]App reviews have an impact on the app store ranking algorithm. Firstly, the number of reviews help boost ranking. Secondly, the quality of the reviews and the positive information in them helps.
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[/li][li]Potential users will read reviews before downloading your app. If they find that there are a large number of users who have left positive reviews for your app, they are more likely to download it. Thus, reviews further help drive downloads, which is itself a ranking factor.
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Increasing reviews is a daunting task and the only way to increase it is buy them. An app review service can sell you hundreds of genuine reviews from real users. This is a paid way to increase both the number and quality of reviews. The key is to find a reputable service that delivers quality reviews.
SEO Benefits: Reviews are important even beyond the app store. The more reviews you have, the more content you have and more targeted key-phrases get added to the app store and the web. All this means you will be adding contributing factors to SEO. This will translate into improved search rankings and more organic traffic, thus boosting the number and rate of downloads you have.
So when you get help from an app review service, the benefits go beyond the app store.
Importance of App Ratings
Similar to reviews, ratings also help boost your app’s ranking and encourage people to download it. Having average app ratings of 4 and higher, backed by a large number of app reviews can prove to be among the biggest factors to drive your app’s rankings. Both ratings and reviews work together to influence app store optimization.
Apple has already made changes at its ranking algorithm to increase the importance of ratings and reviews. Make sure to focus on boosting the following factors
relevant to both ratings and reviews:
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[li]Number of reviews and average ratings
[/li][li]Quality of reviews
[/li][li]Number of downloads
[/li][li]How often your app is used?
[/li][li]The download rate (growth in a given period of time and percentage of visitors who download the app)
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Increasing your app’s ratings and reviews can take a lot of time. So it is recommended to buy app ratings to achieve the desired numbers and quality. It will also help boost the number of downloads, thus contributing in different ways to ASO.