App visibility, it is one of the crucial aspects that can help you get app installs . Here are some simple tips on how to increase app visibility:
Maximize Keywords
In addition to incorporating keywords into your description, app stores also ask you to list search terms relevant to the app in the “keywords” section. Include as many keywords as the form will allow to make sure your app is as visible as possible in app stores search engine.
Go Global
When you upload your app, it will be reachable by consumers in your own country. To optimize success, though, many developers are choosing to localize the app for a variety of different markets. This will ensure customers in the chosen country will see the app in their own search results. And be sure to localize your app, it is the process of adapting your app to a particular language and culture, which will help to boost app ranking and visibility. Data shows that apps which did the localize action get 76% more downloads.
Alterative App Stores
Don’t only on Google Play & App Store, There are various other app stores on the online market where you can upload your app. Such as GetJar, SlideMe, Opera Mobile Store, AppsLib, Amazon, Appstore, AppBrain, etc.
App Store Optimization
App Store Optimization (ASO) is one of the most effective ways to boost mobile app ranking in App stores. Boost app ranking, from another point of view, increase app visibility simultaneously.You can do it by optimize app title, keywords and description.
celebrity endorsement
Having a familiar face endorse your app is one of the fastest and easiest ways to create brand awareness and boost app visibility. Besides getting recognition, your app (and your brand) also gain credibility. Hence, it is very important to find a celebrity that matches your app.
Facebook advertising
For app publishers, Facebook advertising with its Install Ad feature is a very powerful mechanism to reach target audience and get downloads. The ability to filter and target audience is efficient.
Applying for an award
Awards result in good press coverage and networking opportunity. Be on the lookout and don’t hesitate to apply for awards that your products can be considered for.
All the methods can help increase app visibility in app market. But not all the methods will be suitable for your app. You have to try many, and then you will find the most helpful one.