Some developers or companies use THE SPONSORSHIP. Its essence is to release the application on behalf of another publisher in exchange for popularity and recognition. This method works well in applications that are tied to a specific geographic location or event. Typically, such a monetization strategy does not allow you to receive a sustained or increasing income, and for the first application may be the only chance.
Another way is push notifications. This type of advertising has high conversion rates and CTR, because there are no random clicks on the ad that is in the device tray. However, this type of notification may not be suitable for iOS.
Advertising in pop-up windows: When using this method, advertisements are displayed as a dialog box inside the application, presenting the user with a small call to action and the OK and Cancel buttons. For example, it can ask the user to “Download a new free game”, after which the corresponding buttons will be presented. Here the payment is made according to the CPC model.
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Hello, there!
There are some tips about app monitization, hoping it can help you a lot:
1. Find the targeted audiences
Before you improve your app and plan to obtain the income from it, you should find the potential audiences of your app, and introduce your app with them and cooperate with them, for the service that they need is just your app can provide. Find the right development direction of your app is the first step to success.
2. Advertising
With advertising monetization, the main secret lies in achieving balance between user experience and revenue goals. Standard banners and interstitials will generate more revenue, but they will also make users feel annoyed. Native-looking ads are more friendly for users, you can create the advertisement with less disruptive, and can be blended into an app’s content.
3. Freemium
This method works well in high-volume markets where a large amount of users can be acquired. Users are attracted by an app’s features, function, or content and will then pay for additional tools or premium features. The main advantage of Freemium is that it can be adapted to any vertical and align with any user base. App owners can sell additional time, content, an ad-free version, upgrades, etc.
4. Subscription
Subscription is suitable for apps that focus on providing services. When users are attracted to the content or features, they will become a source of recurring revenue for an app owner. The app should continuously provide value for users to continue their subscription. It’s important to decide the right time and place for setting up a paid limit inside of an app.
5. Time-limited installs
You can create a advertisement to show that your app will be installed free with limited time, the audiences would to download your app in time for they are curious about what kind of app is so popular to average people.
6. In-app purchases
It is an effective method to incentive users to payment. Audience would like to spend their money on something that they are interested in, so you can set some value levels and equipment in your app to attract users’ interests. It is commonly seen in game apps where users are guided to buy new levels, gear, and items. These kind of purchases encourage users to purchases repeatedly because they are consumable.
7. Offer wall
This method is to make use of the offer wall to advertise your app, which is an indirect way to popularize your app and get more app installs. And this method can boost your app ranking in a shorter time, because users will install your app in offer wall to get the integral so that they can achieve some goals in other apps.
8. Cooperate with others
On the one hand, this method is indirect to make money, but it can save your much time and effort. You can collaborate with a reliable app store optimization company, which can provide more professional services to help you get more revenue and more installs. On the other hand, you just give your app link to them, buying some services that the company can provided. After your app ranking reach on top, you will get more income from your app in return.