How to determine the right price for ad-removal payment?
I read an article about first implementing Google Analytics, get the user engagement data, as in how many times the user opens your app, how much time he spends there, how many banners are shown to him/her and how long is an app in the user’s phone…Get the cold hard price and that’s it
Is all this worth it, though?
Forget that. In general, how much do users expect to reasonably pay to remove ads?
Assume that the user plans on spending a few months on the app. What’s the right price?
That wouldn’t be very fair to the users.
Breaking it down:
I start off with a relatively high price: $4
Some users see a new option and grab it quickly. Only some, since the price is high. Then I find out it’s not enough and lower the price: $2 Now I get considerably more users opting for paying. What about the ones who already payed? I know it’s just $2, who cares? But I hardly think everyone shares the same views. They’ll start asking for refunds and the rating will drop down.
Second case.
I start off low at $0.50
A lot of users go for it. Some don’t. I realize even with so much traffic I’m not actually making as much money. So I bump it up $2.
Again, it’s just $1.50 but that really doesn’t matter.
Plus changing the price will leave different versions of my app showing different prices for the same thing. I don’t want to risk losing loyal users.
I’m thinking $2.00 for my app. I think it’s just right, but I’d sleep better knowing it actually is just right. I’m looking for a way to do that without collecting a month’s worth of Google Analytic data.
Where did you get that? You can change the price at anytime without changing or uploading any new version. You may be over thinking this, I’ve seen some advice given on official google video’s and developer distribution materials where Google encourages you to change the price and put your app “on sale”.
I guess you’re right. Most users are used to seeing $0.99
I actually just pushed out an update with a bit more aggressive advertising. I’ll see the user’s reaction and then consider if I even want to go through the trouble of implementing In app billing. Maybe they won’t even care. Plus, Something recently changed my mind, I’m not so sure it’s even worth it.
Just gotta wait and watch.