I plan to release the Indian version of our game, British Logo Quiz in two weeks.
My marketing efforts for BLQ were not too good. Paid £25 (+£75 bonus) for Google Adwords, but by the time we could spend the money and the game was picked up, the 30 days were passed by and the app was dropped from Top New Free category.
I plan to spend £100+ for Indian Logo Quiz but more wisely. Where can I spend this money quickly and effectively? Should I split it between two or more options?
Are there other cheap marketing methods specific to the Indian market?
I’m also keen to hear recommendations about monetization on the Indian market. I expect more downloads than with BLQ, but smaller eCPM. For now I only plan banners. So far I only used AdMob and I would probably stick to that, but with mediation. Being Indian is InMobi a good alternative?
I don’t believe app annie daily ranks shows the top new categories. But if you look at the store stats you can see top new. Quiz champion is showing #87 for India in the Brain and Puzzle category, in top new. See screenshot below:
I want to spend this £100 in one week on low rates. Is this possible on AppBrain or should I split my efforts? I f yes, where?
What about InMobi? Should I add it to AdMob mediation?
I’ve heard people get mixed results with AppBrain. For me it always spends pretty fast, but I’ve heard some people say they can’t get many downloads very fast. I would not waste my money on banner ads.
I have indian users and startapp and admob look steady to say the least, i’ve got no experience with inmobi , but i do know indian users are the most difficult to monetize, forget paid apps, users will turn off the internet to stop ads… so use home ads as well as interstitials otherwise there’s not much monetization opportunity as such. Implement what you feel is good and share the experience back
Thanks @sisusisu Its good but not good enough! I will be stopping my appbrain campaign from tomorrow. Not because I dont like what they have helped me with, but because I would like to invest the same money in a new/better app.
I believe I missed a trick in that I should have promoted the app from Day 1. I started my appbrain promotion after around 15 days of launch.