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  1. #1
    Member Shinobi's Avatar
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    Investing 1000

    Hello guys,
    I am currently negotiating a marketing strategy.
    I want to pay someone 1000 € to advertise an app (game with interstitials and small in app purchases) to get 100.000 downloads (genuine ones, no fake downloads).

    I know that there are various factors, which determine the apps revenue, but for the ones, that have reached more than 100.000 downloads: Do you think I could earn those 1000 € back if I reached 100.000 downloads? (Let's say in a month) I don't have much money to spend so I'm carefully trying to calculate my chances.

    I only need a rough estimation of ROI.

    Thank you for any supportive advice!!

    This is my signature

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  3. #2
    Senior Member ramzixp's Avatar
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    Quote Originally Posted by Shinobi View Post
    Hello guys,
    I am currently negotiating a marketing strategy.
    I want to pay someone 1000 to advertise an app (game with interstitials and small in app purchases) to get 100.000 downloads (genuine ones, no fake downloads).

    I know that there are various factors, which determine the apps revenue, but for the ones, that have reached more than 100.000 downloads: Do you think I could earn those 1000 back if I reached 100.000 downloads? (Let's say in a month) I don't have much money to spend so I'm carefully trying to calculate my chances.

    I only need a rough estimation of ROI.

    Thank you for any supportive advice!!

    Don't give ANYBODY your 1000 ojro. Especialy from this forum. Full of scammers.
    What you do the best?
    Spend it on facebook ads. Not some app2top (bot installs).
    Choose countries like:
    -Brazil
    -Mexico
    -Russia
    -Germany, UK(little more expensive)
    -avoid Poland, we don't like to pay for anything^^
    -avoid USA, unless you have 100k ojro

    I think with lower tier countries you can get 0,05$ for install. Lower tiers will boost your app in higher tiers also. Thats why avoid USA. Not necessary. If you have IAP, that's good and 1000 euro can be earned.

    What is strategy?
    Don't invest it in 0 day after publication. New Google Play system hold app for 72h until "second review" with manual operator. Then:
    set 60% of your budget in 4th day
    set 40% of your budget in next 7 days
    It can guarantee rank in countries.
    I advice to choose Brazil, users have money to spend in CPI.

    After getting back your 1000 euro, reinwest it asap in for example Mexico or Russia, same way. There is no 30 days window now.


    ------
    Put in your app Google+1 button to vote for your app, can be a dialog too. This will bring your app into recommended apps tab. Every user have friends, they will see your app in recommended tab.
    If possible, make newsletter EULA and grab emails to build your retention but make it proper with US law! <read_about_it>
    Use some push notification but only proper with google play terms! Ofcourse to build your retention.

  4. Likes Magnesus, Steffan Max liked this post
    Thanks Magnesus, Steffan Max thanked for this post
  5. #3
    Member Shinobi's Avatar
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    Quote Originally Posted by ramzixp View Post
    Don't give ANYBODY your 1000 ojro. Especialy from this forum. Full of scammers.
    What you do the best?
    Spend it on facebook ads. Not some app2top (bot installs).
    Choose countries like:
    -Brazil
    -Mexico
    -Russia
    -Germany, UK(little more expensive)
    -avoid Poland, we don't like to pay for anything^^
    -avoid USA, unless you have 100k ojro

    I think with lower tier countries you can get 0,05$ for install. Lower tiers will boost your app in higher tiers also. Thats why avoid USA. Not necessary. If you have IAP, that's good and 1000 euro can be earned.

    What is strategy?
    Don't invest it in 0 day after publication. New Google Play system hold app for 72h until "second review" with manual operator. Then:
    set 60% of your budget in 4th day
    set 40% of your budget in next 7 days
    It can guarantee rank in countries.
    I advice to choose Brazil, users have money to spend in CPI.

    After getting back your 1000 euro, reinwest it asap in for example Mexico or Russia, same way. There is no 30 days window now.


    ------
    Put in your app Google+1 button to vote for your app, can be a dialog too. This will bring your app into recommended apps tab. Every user have friends, they will see your app in recommended tab.
    If possible, make newsletter EULA and grab emails to build your retention but make it proper with US law! <read_about_it>
    Use some push notification but only proper with google play terms! Ofcourse to build your retention.
    Hi! Thank you for your advice! No i won't spend it on someone from the forum. I didn't know the thing with the manual reviewer for the first 72h. Thank you for that! So I shouldn't invest in marketing in the first 3 days?

    Thanks again for the info!
    This is my signature

  6. #4
    Senior Member ramzixp's Avatar
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    Quote Originally Posted by Shinobi View Post
    Hi! Thank you for your advice! No i won't spend it on someone from the forum. I didn't know the thing with the manual reviewer for the first 72h. Thank you for that! So I shouldn't invest in marketing in the first 3 days?

    Thanks again for the info!
    Yes, first 3 days are useless... You can deliver 10k installs and 0 impact

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  8. #5
    Member Shinobi's Avatar
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    Quote Originally Posted by ramzixp View Post
    Yes, first 3 days are useless... You can deliver 10k installs and 0 impact
    Okay, that's good to know.

    In how many countries should I invest in the beginning? Like 2-3? Or maybe just 1? I usually make it available for all countries, but never do specific marketing for a single country.
    This is my signature

  9. #6
    Senior Member ramzixp's Avatar
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    Quote Originally Posted by Shinobi View Post
    Okay, that's good to know.

    In how many countries should I invest in the beginning? Like 2-3? Or maybe just 1? I usually make it available for all countries, but never do specific marketing for a single country.
    1 country to make cash back, then reinvest in another country. Brazil is good for CPI and ads (ecpm is lower than in USA but still you can get $1,5 - $2 ecpm). In USA you haven't chance even with 50k downloads/day

  10. #7
    Member Steffan Max's Avatar
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    You can't get 100.000 installs for 1000.. This is really silly, do some research. It's more 10.000 for 100.000 downloads, and that is if you have a marketing expert on your team.

    A real expert cost around $80 an hour. So you also need to add that to your budget.

    If you could get 100.000 installs for 1000, don't you think everybody would have 100.000 downloads.

  11. #8
    Member Steffan Max's Avatar
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    Quote Originally Posted by ramzixp View Post

    ------
    Put in your app Google+1 button to vote for your app, can be a dialog too. This will bring your app into recommended apps tab. Every user have friends, they will see your app in recommended tab.
    If possible, make newsletter EULA and grab emails to build your retention but make it proper with US law! <read_about_it>
    Use some push notification but only proper with google play terms! Ofcourse to build your retention.
    If you do this or something like invite friends for + extra life/new costume

    Your investment will snowball

    Also do this after death "share score on facebook" works like a charm.

  12. Likes Magnesus liked this post
  13. #9
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    Quote Originally Posted by Shinobi View Post
    Hello guys,
    I am currently negotiating a marketing strategy.
    I want to pay someone 1000 € to advertise an app (game with interstitials and small in app purchases) to get 100.000 downloads (genuine ones, no fake downloads).

    I know that there are various factors, which determine the apps revenue, but for the ones, that have reached more than 100.000 downloads: Do you think I could earn those 1000 € back if I reached 100.000 downloads? (Let's say in a month) I don't have much money to spend so I'm carefully trying to calculate my chances.

    I only need a rough estimation of ROI.

    Thank you for any supportive advice!!

    You could earn back €1000 with 100k downloads easily. The problem is €1000 wouldn't able to deliver 100k downloads easily.

  14. Likes Magnesus liked this post
  15. #10
    Member Shinobi's Avatar
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    Quote Originally Posted by Steffan Max View Post
    You can't get 100.000 installs for €1000.. This is really silly, do some research. It's more €10.000 for 100.000 downloads, and that is if you have a marketing expert on your team.

    A real expert cost around $80 an hour. So you also need to add that to your budget.

    If you could get 100.000 installs for €1000, don't you think everybody would have 100.000 downloads.
    I have some influential friends that have tons of social media followers. I think it might work. I am not dumb, hehe. I know this is not the normal price you pay for 100k downloads. I have spent 100 dollar once and got like 5 downloads. I know it is hard through normal ad sites.


    However I have never reached 100k downloads so far (maximum is 16k for one app so far, got me a few hundred bucks), so I wanted to ask if it was realistic. But apparently it is quite reasonable to earn that much money with 100k downloads. Thank you for the input!
    You guys helped me out. I will let you know how it turns out.
    Last edited by Shinobi; 2016-05-20 at 12:12 PM.
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