Hi there, you’d better know which factors affect the app downloads firstly, then you can boost your app install efficiently.
Factors affecting app downloads
High rating and positive reviews – Most users tend to download an app which has higher rating and more positive reviews.
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[li]App ranking - Another essential factor is the app ranking in App Store search results.[/li][li]App title - App title is the most important. An app with a good title will easily be searched and found on App Store. It should include the keywords.[/li][li]Keyword relevance - A report shows around 70% traffic of an iOS app is from keyword searches. So your keyword should be related to your app. In other words, if there is someone searching for one keyword, while it is not related to your app. Even your app is ranking #1, how likely will they be to download your app?[/li][li]Desicription - List new features and outstanding features into app description. Besides, adding your keywords as more as possible to the first three lines of the description will attract more users.[/li][li]screenshots - Your app screenshots should be descriptive, exciting and in high-quality.[/li][li]Retention - Whether your app retention can be kept within a period of 30 days, it also affects the ranking.[/li][/ul]
How to Increase App Downloads
Create a quality app
Only a quality app will finally attract and retain users. So, before launching your app in App Store, you should preoccupy yourself in creating a good app.
Titles and the keywords
The keyword is the most important thing when it comes to making your app visible in the top of the search results. It is always advised to include the keyword in the title.
App reviews and rating
Apps that have more positive reviews is more likely to be downloaded. To make your app stand out in App Store, you need to build a good reputation among your users. Therefore, you should try to get high ratings and good reviews, which not only helps to attract new users, but also helps to boost App Store ranking.
App Store Optimization
App Store Optimization the greatest influence on the numbers of downloads once your App is on display in the stores, which is also the most effective way to increase app downloads. If you know little about aso, you can cooperate with app store optimization companies, which provide professional [b]app store optimization services[/b].
Cross promotion
Once you published your app in Store, you can market it with cross promotion with other apps by installs and reviews exchange.
Offline promotion
Make connect with your friends and families. You may ask them to help you spread your app in their relationship circle. Also, participate in meetings or conferences that are relevant to your App, and make full use of it to build partnerships.
Hold activities
For example, you can run a contest to ask users to accomplish tasks, like inviting new users. Then you can reward the one who invites most users to your app with time-limited discounts, coupons or even real cash to expand the popularity of your app.
Cooperate with celebrities
You can cooperate with some some celebrities to promote your app, for users prefer to believe what famous people say. These people may include influential bloggers, newspaper journalists, professional tech writers in social network like Facebook or Twitter.
Advertise your app
Don’t neglect the importance of advertising! You can put ads on websites, forums and even other apps.