Rules for the keywords field (Let us take App Store for example to analyze these details).
There are two factors affecting search algorithm in App Store heavily – the name of your app and the keywords field. Consider the following rules:
[ul]
[li]It is limited that you have to put only 100 characters in the keywords field.
[/li][li]Keywords should be separated with a comma and there is no need for spaces.
[/li][li]Each keyword must be two characters more.
[/li][li]Use single words
[/li]
Remember that short keyword works better than long key phrase.
[/ul]
Please be careful to avoid being removed/banned from Store -
[ul]
[li]Existing app names or brands that you don’t have the rights to use.
[/li][li]Any keywords that are irrelevant to your app.
[/li][/ul]
These activities automatically added will not benefit you.
[ul]
[li]If your app is free the word”free” is automatically added to your keywords.
[/li][li]Your company name/app name/brand name.
[/li][/ul]
As you have known the keywords rules, then the following question comes：how to find the most proper keywords, here are some tips for you.
Know Yourselves First
The most proper keywords come after the app developers have a clear understanding of their own apps. You should find out the functions, features as well market position. Having grasped these information, then brainstorm the possible keywords that are appealing enough for customers.
Spy on your competitors
The easiest way to get started is to see what your competitors are doing. For you, the Sensor TowerKeyword Spy Tool shows what your competitors are using. Nowadays, there are some automatic tools can help you, reducing the required time for this task. These tools will match search results with the specific searched keyword or key phrase.
Ask People Directly
Your friends and families use different apps everyday, so it is also a wise way to directly ask people what keywords they would search when they intend to download an app. Or you can do a survey or questionnaire to first-hand information about your most proper keywords.
Rely on app reviews or analysis tools
sAnother effective way to find useful keyword is to analyze your competitors’ app positive reviews. You can read their reviews in App Store, then you may find some relevant reviews according to review analysis tools. These tools aim at matching keyword from reviews commented by users.
Check app descriptions
This method will require you to be more creative in finding related keyword. You have to check as many as app descriptions related to yours. It is necessary for you to spend some time in going through the descriptions as it is easier to find targeted keyword which have been used by your competitors.
Search suggestions
One more simple way to find valuable keyword is by typing keyword letter by letter in search bar or search engine. As we know, if we type one letter, it will offer suggestions automatically. Like Google, in the App Store, the result is for its relevance, popularity and quality. In return, your app would be found by users with same method.
Hope those methods are useful to you. And there are many companies dedicated to app store keyword optimization. If you feel it’s diffcult for you to find and optimize keywords, you can seek professional help from them. For example, ASOTop1 provides you free analyses on your keywords with skilled talents. The professional help can help you choose the most proper keywords and gain success in optimization.