I recently researched the topic on app virality for an article (Make Your App Go Viral: Basic Techniques and Helpful Tips), and want to hear more opinions. Maybe you have an example of successful viral strategy? Please share.
What I learned from secondary research and from talking to some developers:
- It`s not enough to just add share buttons to your app
- You shouldn`t trick user into sharing to social media or inviting friends (lead to very negative brand image)
- People love to share, when they provide smth to their friends, like free service or discount.