So basically we will be discussing today the biggest investment mistake and time wasting
So back again, a few years ago when I first started Android. I created my first brain teasing game and tried to compete with developers who were bigger than me by miles but yet that didn’t make me give up! If I know today I’m beating one of the games of the major developers “Glu Mobile” then I wouldn’t be confident to say this.
The biggest time waste?!
Even though knowing when I released the first game it only generated 10k downloads in 3 months, I still thought it was good back then, because Hey! I didn’t have any knowledge in the marketing field. So why did I post a topic titled “The big marketing mistake”.
I started marketing this game after 3 months of release by advertising on Admob, GetJar, AppBrain, Website Reviews, etc $50 here, $100 there, throw another $100 there… Results! 400 downloads daily increase… But revenue $15-25 daily. So I started getting excited my downloads are increasing :). The next day the downloads dropped back to 50-150.
This is the part where I started getting emails from advertising companies.
“Hey we have great eCPM and pay good revenue $$$, We will even promote your game for 1 day for FREE if you integrate the SDK”. - HeyZap
I found that great, promote and make downloads for free. Tried their SDK didn’t really see a increase but got happy at least I got featured somewhere.
It literally took me 1 year to realize… HEY KNOCK KNOCK is your head working!! You just wasted more money on advertising than making this game the next big hotshop on the store! Get over it no matter how much time you wasted it’s the concept of the luck on the market.
So I moved onto new projects and from there till now I create only high quality apps. I still have old apps published but I have unpublished over 15 applications.
What I believe in?
If you release an app and it doesn’t generate downloads within 2 weeks at least 1,000 daily and up… Get over it and move on! No matter how long time it took to develop get over it! I repeat again the third time “GET OVER IT!”.
You could be waiting years to get 100k active users not only that. The results might be 2million downloads and only 75k active users. Why? Because there aren’t enough downloads for you to generate a quick active user database.
Do not advertise it later thinking your going to start generating downloads from there. No that is not the real deal as the more downloads you get, (the more likely higher the uninstalls get Depending what type of game/app category it is in) and not only that, the downloads drop anyway the next day.
I released crappy games that generated money than the ones that cost me a few hundreds of dollars.
“Now we call all of this above a Time Waste”.
Today I am focusing on promoting my games as soon as they release from house ads. I still don’t find much downloads but it’s better than nothing.
From 5k downloads on games you more likely to get between 200 to 600 downloads daily on your new game.
I hope this helped! As I come back in the future with more marketing tips and methods.