Hello friends, marketing experts and fellow developers!
Early in February, I launched a game called Balloon Hero - Valentine Edition hoping get some traction piggybacking the Valentine train. The game was appropriately themed with heart shaped balloons, cupid riding a hot air balloon, heart showers, etc. See this screenshot for example:
We got good reviews from people who downloaded it. More than 30% people who downloaded it gave a review, and a positive one at that. However, the problem is that we are not getting enough downloads. The download count is less than 200 which is abysmal. Among the various things I did for marketing includes:
[ol]
[li] Posted on FB/Twitter groups[/li][li] Posted on various forums but they all suffer from the target audience problem.[/li][li] Event had a sponsored review done by Android Headlines along with twitter/fb/g+ post (Sponsored Game Review: Balloon Hero - Valentine | Androidheadlines.com). All, I got from this was probably 4-5 users and 1 extra back link.[/li][/ol]
I have seen absolute crappy games get 500k+ downloads. So, there is definitely something I am not doing right. Any suggestions from hands on experience regarding marketing strategies will be highly welcomed.