Leadbolt notification ECPM (December 2012)

Hi People , how’s your Leadbolt notification ECPM this days?
Mine is lower than usual , worst month ever this December in this year :slight_smile: .
It is really weird that this is happening in holiday season . I hoped for much stronger ECPM to be honest.
I just hope the end of the world is not coming LOL :slight_smile:

I hope it will be better, anyway i am very pleased with Leadbolt so far . They are very professional and great people.

Notification ads slowly dying, when you check big picture you can see that eCPM for this ad type constantly dropping.

They might be, but falling eCPMs can in part be attributed to the growing number of developers using the ad format. More ad real estate = cheaper ads.