What’s your usual eCPM with leadbolt for notification ads ? They fool you into thinking it will be something like $10, but in reality, my eCPM has never been greater than $1-$2 (even $0.9 lately).
I don’t know your download numbers, my most successfull application used to have 1500+ downloads per day. Is much more needed to get a decent revenue ?
Yes, i have same problem , leadbolt is really getting lower day by day.
maximum ECPM for me is currently ~1.3$.
What is average ECPM for others people with notification ads on leadbolt?
These ups and downz are related to the campaigns they have running on their network, usually. So if a big advertiser stops a campaign, or reduces his daily budget, we get less CPM…
For notification ads I get much higher CPM with Airpush compared to Leadbolt, and now I only use Airpush. My averages are ~$4 airpush and $1 leadbolt. Also Airpush pays weekly with no fees, huge difference.
Also for Icon Ads, my Airpush CPM’s are always $5 - $7 for Leadbolt was <$1.
Leadbolt banners give me 0.11$ eCPM - I wonder what the fill rate is. Most clicks don’t seem to give me any revenue too. I’ll have to switch back to admob in the game I was testing them.
I remember that after 15 February 2012, when AdMob changed click pricing, I told to my friend “See, AdMob clicks are for 2 cents, and LeadBolt for 4-5 cents”
And now? Now my friend got lots of 1 cent clicks in LeadBolt,
and I usually see 2-3 cents per click…
Tired of getting no revenue from clicks, and knowing as we know that they say that when clicks generate no revenue it’s because of a CPA (cost-per-action) campaign… I told one of my friends to install (and play for a while) a promoted game by clicking one of the notifications generated by one of my very-low-traffic apps (so I knew that the click was from my friend), and to my surprise it didn’t generate any revenue.
Today I have 510 impressions = $0.09 (banner ads). I’m backing out of Leadbolt I think with the next update. The ads must be ugly or sth, because click rate is very low.
Check the analytic and CTR. You are getting paid per click, not per impression. You will probably also only get paid for USA, CA and UK (and maybe AU) clicks. Clicks in buttf*ck nowhere get you zero $.
510 impressions. Assuming a 0.4% CTR (which is good for banners!). That means you got $0.09 for 2.5 impressions. So, around $0.04 CPC. That is not great, but probably better than you will get elsewhere (eg: Admob).
It’s worse than adMob (3-5 times). Because on adMob I get much higher CTR (for ads placed the same way - more interesting ads there? or more different ones?) and get paid for all clicks.