I am currently thinking of something.
What if we let the user the chance to hit a “hide this ad” button. In Robo Miner I always display Ads at the bottom of the screen. If there is no network available (or no ad) there is some sort of self-advertising displayed.
I am thinking of a small button, so the user can hide the ad - the add will appear again after - say - 10 or 15 minutes (or longer).
Youtube does it this way (you can switch of the ad) so it is already done out there. Also Fruit Ninja does it like this - they display the ad which you have to close by pressing a button
Some benefits:
Users may be more happy?
Users will tend to put more attention on the ads?
Drawbacks:
Will users get annoyed by it?
Users with big fingers may produce false clicks. But google itself does this on youtube so it can’t be that bad.
What do you think about it? That will surely let the impression rate drop for Robo Miner. Maybe I am a little bit mad but I think, that users who will click the ad away frequently never clicked the ad at all - so they may produce a false click at least …? xD
My fear is, when I integrate that feature and it doesn’t work out and I’ll desintegrate it again users could be annoyed because they lost a function which was already there xD
On the other side, if it IS annoying it may attract more users to buy an adfree versio (when I have one)