Hey everyone.
Its been over 6 months since Google changed ad policies and I’m sure many of us are now relying on banners and interstitials for the bulk of our revenues now.
Since the exile of most alternative ad types I have naturally had to place additional in-app ads in my apps and games, while trying not to affect the user experience.
With that said, these days I see more complaints about ads than I used to when using push/icon/search type ads!
My apps with lower session duration and user engagement generally have a persistent banner ad and an interstitial at launch/exit (sometimes just launch OR exit).
My apps with higher session duration and user engagement generally follow the same plan, but with interstitials displayed after 1/2/3 minutes or after a portion of content has been consumed.
In my opinion these are not intrusive solutions all things considered, yet I have more complaints about ads from users than I got in the old days.
Nearly all the apps and games have cheap ad-free versions available and I make my users aware of this quite well. Naturally only a small amount of Android users ever spend money, but still.
In my opinion I think a lot of users were happier with the out-of-app ads that a lot of us used to use.
What do you think? Are you seeing the same sort of thing as I am? Has it affected your ratings/user base?