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  1. #1
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    Leadbolt fillrate

    Hi there,

    Since Leadbolt does not show us the fill rate of their ads, I would like to know how's your fillrate guys. I "feel" the fillrate for notification ads is very low right now, maybe because of the new Google Policy.

    I mean, I'm getting a high number of installs from some of my apps but the impressions almost always stay the same day after day. I've double checked the code to see if there is something wrong but it doesn't seem so...

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  3. #2
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    RE: Leadbolt fillrate

    LOL there's a reason they don't publish fill rate -- because it's terribly low. MobFox used to do this, since they would basically only fill Euro traffic they wouldn't publish their fill rate, and a lot of inexperienced developers would get excited about the deceptively high CPM. They knew if they published their fill rate, developers would be outty ! MobFox now publishes their fill rate though. IMO it's pretty ridiculous for any network not to publish fill rate.

    Folks, if you're not seeing a Fill Rate then the CPM is completely worthless. If a network is just filling countries like US, then your CPM will seem very high even though the overall revenue is much lower.

    If you have a lot of international traffic, INMOBI is really awesome. They can fill countries which nobody else can !!

  4. #3
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    RE: Leadbolt fillrate

    That is true.

    The problem is that there are certain countries for which the Advertisers do not pay as much if anything at all and then there are those for which the price is high. So lets say Country A is getting lower bids than country B and you have traffic in A & B, then your overall eCPM would be low.

    This is why I tell developers that in a perfect world, where all countries got the same bids, we would give you $100 eCPMs and I would pack up and move to Hawaii and work out of my lovely beach house sipping on margaritas.

    I'm sure developers appreciate this transparency. And it should be transparent. We're in it to work together.

    So the trick to getting higher eCPMs with any network is to actually get traffic in higher paid countries.

    I should blog about this stuff.

  5. #4
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    RE: Leadbolt fillrate

    Quote Originally Posted by SendDroid
    That is true.

    The problem is that there are certain countries for which the Advertisers do not pay as much if anything at all and then there are those for which the price is high. So lets say Country A is getting lower bids than country B and you have traffic in A & B, then your overall eCPM would be low.

    This is why I tell developers that in a perfect world, where all countries got the same bids, we would give you $100 eCPMs and I would pack up and move to Hawaii and work out of my lovely beach house sipping on margaritas.

    I'm sure developers appreciate this transparency. And it should be transparent. We're in it to work together.

    So the trick to getting higher eCPMs with any network is to actually get traffic in higher paid countries.

    I should blog about this stuff.
    What's your average fillrate ?

  6. #5
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    RE: Leadbolt fillrate

    off-topic: anyone noticed changes in LeadBolt refferal program, from 10% to 1% revenue?

  7. #6
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    RE: Leadbolt fillrate

    Quote Originally Posted by kakofonia
    off-topic: anyone noticed changes in LeadBolt refferal program, from 10% to 1% revenue?
    Copy/paste:

    """1% of Revenue for publisher referrals , 10% of Yield for advertiser referrals"""

  8. #7
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    RE: Leadbolt fillrate

    Quote Originally Posted by kakofonia
    off-topic: anyone noticed changes in LeadBolt refferal program, from 10% to 1% revenue?
    On my Dashboard I still see:

    Start promoting LeadBolt and you could make even more revenue! Simply get people to sign up using your special referral link below and you could receive additional bonus payments ( 2% of Revenue for publisher referrals , 10% of Yield for advertiser referrals ) based on their revenue / spending.

    This referral revenue is paid by LeadBolt in addition to the revenue the publishers you referred have earned. All publishers you refer will be paid 100% of the revenue they have earned.
    Several months ago this used to read "20% of revenue for publisher referrals", but I believe this was a misprint - they meant "20% of LeadBolt's share of publisher earnings", which turns out to be 2%. For the past few months it has been showing 2% for me.

    I'll be pretty annoyed if they do bring it down to 1%. I've referred over 500 publishers to date, and it was just starting to bring in a decent amount of money. Where did you see the 1% mentioned?
    This post represents my own views, and does not necessarily reflect the views or beliefs of my employer.

    My Websites:

    Making Money With Android Blog
    | Forums | Wiki | Live IRC Chat | My Apps on Google Play

    Ad Networks I Use: (use these referral links to get a bonus!)
    Supersonic ($120 bonus) | MobileCore ($100 bonus) | StartApp ($25 bonus) | AppNext | AppBrain | AppFlood

  9. #8
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    RE: Leadbolt fillrate

    Hi David,

    It used to be 10% for me... now down to 1% also. Referral revenues have gone pathetically low too. Once when I blogged about Leadbolt being a sinking titanic ( http://www.mobiadage.com/2012/06/is-leadbolt-sinking-titanic.html ) my referral revenues shot up almost immediately. It is gone real lousy now though.

    It looks like leadbolt is giving you higher referral revenues due to your blog's popularity. An advertising expense on their side perhaps?

    Maybe that is also why you're the only person getting super high eCPMs for the wall implementation too?

    Cheers!

  10. #9
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    RE: Leadbolt fillrate

    Quote Originally Posted by bill1979
    Hi David,

    It used to be 10% for me... now down to 1% also. Referral revenues have gone pathetically low too. Once when I blogged about Leadbolt being a sinking titanic ( http://www.mobiadage.com/2012/06/is-leadbolt-sinking-titanic.html ) my referral revenues shot up almost immediately. It is gone real lousy now though.

    It looks like leadbolt is giving you higher referral revenues due to your blog's popularity. An advertising expense on their side perhaps?

    Maybe that is also why you're the only person getting super high eCPMs for the wall implementation too?

    Cheers!
    I was thinking the exact same thing. They seem to be using David in order to keep us using them.

  11. #10
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    RE: Leadbolt fillrate

    Yesterday I got 36k more impressions(35% more) than previous day, but eCPM droppe from 1.44$ to 1.19$. Do they setup something? Maybe fillrate

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