My Admob banner earnings have dropped to a record low after the holidays. I am getting eCPM 50% lower than early December and 75% lower compared to late December.
50% of impressions are served to the USA, followed by UK, France, Australia, Canada, Spain, Italy, Netherlands. So only top countries in the list (>75% of the impressions). eCPM is now €0.30.
Pretty much same here. I guess it’s true that the first weeks of January are low on earnings because many advertisers are on their holidays so there are not so many campaigns running currently. Hopefully it will be solved after the 15th. But still it’s very frustrating
Yeah I find something similar in my apps with significant traffic from U.S and E.U, but other geos seem to rise again faster.
Actually thinking about, that would be a fantastic thing to gather some data on and present an analysis on.
I will see about gathering some data from now until Spring time and post an analysis.
From October to February I would expect more impressions because it’s winter in a lot of areas around the Globe and the day is shorter. During late spring and summer, when weather is not so cold and the days are longer, I expect people to spend more time outside than inside.
Did you guys not look at the ads admob is serving now. Its all shitty “Download a song for Rs 5” or “Download Sunny Leone wallpapers for Rs 5” ads. Who is gonna want to see them, leave clicking on them apart.
But these ads do reduce the CTR and hence admob algorithm will generate less revenue. I think U.S. would also be seeing such campaigns more often now hence low CTR.
I seem to be running a shitload of MoboGenie Play Store ads on AdMob. I know MoboGenie has affiliate programs paying something like 15 cents per install. How can it be profitable for affiliate marketers to buy clicks from AdMob if they get 15 cents per install?
Most of the ads I am seeing now in Romania are the “Your phone is infected with a virus” type of flashing ad. I suspect those have a higher effect than the normal banners? Or have the users smartened up and realize it’s a scam?
In my experience CPC with Admob also dropped 2 times lower than in last September. Does anyone know any good alternative network to patch for that awful period?