People use ecpm/rpm to know if a company is good, but maybe we should share the Cost per Click (CPC) from the United States between us developers to know how good a company is. I don’t want to explain why but, from my personal experience, forget the ecpm/rpm values.
If we unite we would know what’s the best company for the present time.
My case: Sunday I had 104 clicks from the US and my CPC for the US was 0.85€ / $0.96.
Its good, but the previous Sunday I had 164 clicks from the US and my CPC was only 0.41€ / $0.46.
Lets unite and share your values, I’m guessing a lot of people are thinking if they should try FAN or iAds or other companies.