Working with an API and not SDK

I’ve been working with Appnext, Admob and occasionally Mobile Core SDK. We can discuss their earnings in another thread, but they are all working fine technically.

However, I’m thinking about working with an API. It seems to be easier in regards to updates, etc. Appnext has an API and probably a few others.

Does anyone have experience with any network’s API? I want to know if it is worth all the hard work.

Integrating with an API is significantly easier that an SDK, with the major benefit being not requiring updating the apk when the network releases a new version of the SDK, or aggressive permissions. You have more control over your ad serving and truly be able to optimize your earnings. We have API tags available for our ad products at Phunware. Shoot me a PM to chat further.

Phunware Nick