Hi All,
This is a burning issue, we understand. And I think Lockdown got it right. A bit of a long post, but important to get this cleared.
We read the policy (more than once, or 100 times) and acted upon it to our best understanding and our new ad units are our interpretation of it.
Let’s review the System Interference part -
“An app downloaded from Google Play (or its components or derivative elements) must not make changes to the user’s device outside of the app without the user’s knowledge and consent.” - Our EULA covers this part, and is very clear on the changes that are being made.
“This includes behavior such as replacing or reordering the default presentation of apps, widgets, or the settings on the device. If an app makes such changes with the user’s knowledge and consent, it must be clear to the user which app has made the change and the user must be able to reverse the change easily, or by uninstalling the app altogether.” - Each ad unit of ours states the name of the origin app, is easily deleted and removed when the app is uninstalled.
“Apps and their ads must not add homescreen shortcuts, browser bookmarks, or icons on the user’s device as a service to third parties or for advertising purposes.” - Our new SDK’s are not doing any of those.
“Apps and their ads must not display advertisements through system level notifications on the user’s device, unless the notifications derive from an integral feature provided by the installed app. (e.g., an airline app that notifies users of special deals, or a game that notifies users of in-game promotions).” - Nothing to do with our SDK’s.
“Apps must not encourage, incentivize, or mislead users into removing or disabling third-party apps except as part of a security service provided by the app.” - Again, nothing our SDK OR the ads we serve do.
Now, some facts - We have over 1M daily SDK downloads of the new SDK since a few days after they launched. That’s over a week, with thousands of apps and millions of downloads of the InApp, Search Box and Post Call Manager SDK’s.
So far, except that one developer, everything appears to be fine. We are in touch with that dev, trying to figure out what the cause was. As others mentioned, there are plenty of reasons to ban a developer.
Bottom line, we are keeping a very close eye on everything, and as always we are keeping things transparent with you.
I hope this gives you our take on things. Any questions/issues/requests - feel free to reach out to me and/or [email protected]
Cheers all,
Ariel.