Good Morning,
Today, AOL announced its intention to acquire Millennial Media. This is very exciting news and, I believe, the right move for Millennial Media, our employees, and you - our exceptional clients and partners.
By joining with AOL, we would be creating a media and technology powerhouse with true mobile expertise that would accelerate AOL’s innovation in mobile monetization for publishers and strengthen its ONE for Advertisers mobile offering.
For our advertiser clients, this would mean scaled mobile and in-app audience targets from Millennial Media’s over 100 million device IDs available across the robust AOL ecosystem to better engage with all ad formats and screens. It also means access to ONE by AOL for Advertisers, a comprehensive suite offering media planning, audience management, creative optimization, analytics, and attribution, as well as AOL’s market-leading display, video and TV DSPs.
For our publisher partners, this acquisition would mean greater monetization opportunities optimized to generate the most revenue possible for publishers and developers across all screens (desktop and mobile, web, and app).
Furthermore, Millennial Media would help AOL deepen its programmatic leadership, and ONE by AOL would be one of the largest open and mobile-first programmatic platforms in market.
AOL has decided to acquire Millennial Media because of the great company we’ve built, the product capabilities we’ve brought to market, and our exceptional employee talent. I’m very proud of this company and the work we’ve done together. Thank you for your continued support in this exciting time. We will share more information as we get closer to deal close.