Banners: Whats your average $ per click ?

Monetizing, Advertising & Marketing Advertising Networks
1

Hi :rolleyes:!

Is somewhat confusing read about eCPM without having information on the refresh rates, or the CTR%.
For example, im having 0.10$ eCPM but my average screen duration is 0.15s and my CTR is 0.45% (not using fragments yet) so it’s something equivalent to 0.4$ with 60s refresh and 2% CTR.

I have the impression that the amount paid per click is a good measure that everyone can extrapolate to their scenario.

My average is 0.02$ per click which I find ridiculous, but 60% of my traffic is from South America wich can explain that.
So in each continent im having:
0.031 $/click in Europe
0.04 in North America
0.02 in Center America
0.017 in South America
(not enought info about africa/asia to evaluate)

So what is yours? I will thank geographically localized information in order to compare.

Regards.

2

Depends on the network. Take a look at Leadbolt and Millennial Media.

3

Use a 2nd tier major network like mMedia or BuzzCity for your South America traffic. I don’t feel like explaining (again), so here’s my blog post on the subject.

The BEST countries to have your apps downloaded in

4

mine 0.04$ per click

5

4 cents per click, admob, I think it’s the average

6

3 cents for me. Sometimes 1 cent more, sometimes 1 cent less I think. Depends on countries I think.

7

depends a lot on countries. Russia needs 2.5 of the impressions than USA needs for $1

8

These last couple of days has been great for my application Math Trainer in terms of $ per click,
2 days ago: 8 cents,
Yesterday: 12 cents,
Today: 9 cents.
Using AdMob.
My impressions are mostly coming from USA, Italy, Germany and Sweden.
I hope it will continue like this :slight_smile:

For the last 30 days; 3.5 cents

For my other application Slogan Quiz the average number since I launched it is 5 cents per click.
Edit: The most impressions for Slogan Quiz are coming from the US, the UK, Canada, Ireland and India.

9

Some of u have impresive numbers. But it seems my numbers aint so low since it seems 0.04

I have two more questions for the one who are using Admob.
Are you using Admob floor and mediation?
Are you filling with the google Adsense? In case u don’, whats your %fill rate ? Are you using any filter for the ADs?

Im trying to improve my Admob config too.
Thank you everyone !

10

I tried admob mediation with millenial media, back in feb. and march when all the ecpm’s dropped. In april admob was outdoing MM so I took out the mediation. Now it’s better than ever. Using just admob, 60-120s refresh, smart banners, no filters, with adsense backfill. I’m getting 99% fillrate, around $1.20 ecpm, getting best earning with admob ever.

11

Hm, odd everyone is getting such crazy eCPMs with Admob.

1.20 is beating me over at mMedia. I’m at .70 there.

12

I’m getting $0.06 per click with the traffic coming mostly from South East Asia i.e Singapore, Malaysia & Indonesia - among the world’s fastest & biggest android penetration.

13

Man, my Leadbolts numbers are horrible! should be earning at least 4 times what i am getting now…

                                                    Impressions, Clicks, eCPM, EPC, CTR, Revenue
App_Wall - App Wall (Dark)	--	3,896	 411	$0.56	$0.01	10.55%	$2.16
Banner_728 - Banner (728x90)	--	1,597	 18	$1.00	$0.09	1.13%	$1.60
Banner_468 - Banner (468x60)	--	3,720 66	$0.16	$0.01	1.77%	$0.61
Banner_320 - Banner (320x50)	--	701	19	$0.05	$0.00	2.71%	$0.03
14

I think those number only apply to admob considering the double click model , and low CTR ,
I am not using admob now but I remember the CTR was less than 2% while in networks like applovin I am seeing up tp 30% CTR which reflects the CPC accordingly while having the same eCPM .