Page 1 of 2 12 LastLast
Results 1 to 10 of 14
  1. #1
    Member
    Join Date
    Dec 2013
    Posts
    70
    Post Thanks / Like
    Mentioned
    2 Post(s)

    Amazon ads: what happened to fillrate?

    Since the 25th, amazon reported an higher fill rate value, but impressions instead to raise they are continuously decreasing along with earnings!
    Before i was making about 100$/day now only 15$

    Requests are still the same...

  2. #2
    Wob
    Wob is offline
    Member
    Join Date
    Jul 2014
    Posts
    39
    Post Thanks / Like
    Mentioned
    2 Post(s)
    For me, this is only a reporting bug.

    My request/impression rate in admob mediation did not change but the graph in Amazon is awfull.

  3. #3
    Junior Member
    Join Date
    Oct 2013
    Posts
    19
    Post Thanks / Like
    Mentioned
    6 Post(s)
    What cpm u have with amazon?

  4. #4
    Member
    Join Date
    Dec 2013
    Posts
    70
    Post Thanks / Like
    Mentioned
    2 Post(s)
    Quote Originally Posted by Wob View Post
    For me, this is only a reporting bug.

    My request/impression rate in admob mediation did not change but the graph in Amazon is awfull.
    Same stuff with me... It's as if the fail method isn't being called.

    But to me the most reasonable explanation is that amazon is executing a validation process for the impressions...

    My cpm for interstitial is fixed to 6$, and 1$ for banners

  5. #5
    Senior Member
    Join Date
    Mar 2012
    Posts
    945
    Post Thanks / Like
    Mentioned
    67 Post(s)
    Reporting bug IMO (they have screwed this pooch before!). My Amazon dashboard is showing requests dropped to 1% of what they were and I KNOW that is not true.....
    SVEN Studios Corp
    WordHero - realtime multiplayer 4x4 grid word game
    Anagram Hero - realtime multiplayer Anagram finding word game
    WordSearch Hero - realtime multiplayer Wordsearch word game
    Math Hero - realtime multiplayer Math game
    Avatar Hero - Create your own Avatar

  6. #6
    Junior Member
    Join Date
    Mar 2014
    Posts
    14
    Post Thanks / Like
    Mentioned
    3 Post(s)
    Same problem here.
    This is extremely preoccupying.

    My revenue with Amazon has fallen by more than 90% since 25SEP2014.
    Google AdMob Mediation figures have been stable on the other hand.

    I am afraid Amazon might have changed the way of counting impressions. (they have changed the computation of fill rate on 23SEP)

    I will contact Amazon support and ask them what's going on.

  7. #7
    Senior Member
    Join Date
    Apr 2012
    Posts
    1,920
    Post Thanks / Like
    Mentioned
    69 Post(s)
    It seems like this is affecting everyone. I got 75% less revenue with the same number of requests and strangely high eCPM.

  8. #8
    Senior Member XdebugX's Avatar
    Join Date
    Jan 2012
    Posts
    691
    Post Thanks / Like
    Mentioned
    25 Post(s)
    Could this have to do with their guaranteed $6 ecpm promotion for Aug. and Sept.? Maybe a huge influx of developers has the impressions spread thin?

  9. #9
    Member
    Join Date
    Dec 2013
    Posts
    70
    Post Thanks / Like
    Mentioned
    2 Post(s)
    https://developer.amazon.com/public/...te_calculation

    They've changed fillrate policy (since 23th)

    Read below ad reports graph

  10. #10
    Senior Member
    Join Date
    Apr 2012
    Posts
    1,920
    Post Thanks / Like
    Mentioned
    69 Post(s)
    @parseInt32 - that doesn't explain the huge drop in revenue. I suppose they send less of their own ads now (they used to advertise their own things, maybe now some promotion ended and they have stopped).

Page 1 of 2 12 LastLast

Similar Threads

  1. Amazon Ads, what's happened to Mobile Ads Performance Reports?
    By parseInt32 in forum Advertising Networks
    Replies: 2
    Last Post: 2014-09-08, 10:18 PM
  2. Whats happened with airpush?
    By felipemmatos in forum Advertising Networks
    Replies: 2
    Last Post: 2014-01-14, 08:39 PM
  3. anyone use amazon ads network?how about your fillrate?
    By yiyinkuang in forum Advertising Networks
    Replies: 7
    Last Post: 2013-07-03, 10:56 AM
  4. Newbies Report - What happened?
    By wagohn in forum Income Reports
    Replies: 2
    Last Post: 2012-06-26, 03:31 PM
  5. What happened in November?
    By seedload in forum Marketing Methods
    Replies: 8
    Last Post: 2012-01-05, 02:27 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •