How to Build an Ad Publishing Company?

Monetizing, Advertising & Marketing Advertising Networks
1

I have a number of ideas I’d like to take advantage of by creating my own ad publishing network similar to Revmob, Chartboost, Aaarki etc.

I am unsure exactly of what the steps I need to follow are and I would love any input I could get from the community. If anyone finds this thread and is also looking for more information I have found the news site AdExchanger’s resources page to be quite invaluable.

My questions are: Does using OpenX to serve ads to my SDK/Customers App make sense? If not, please explain a better methodology for monetization. =D

thanks in advance!

2

You can use mAdserve - Open Source Mobile Ad Server better for mobile. But it’s stop development now (they belong to Mobfox) and you must do it yourself.

3

If OpenX and google’s DoubleClick aren’t good for adserving, what is it that they are good for?