I am blown away after looking at the upcoming improvements to admob. Don’t know if other networks can survive this. @jonathan, @startapp what you guys think. The most interesting thing is about showing IAP and ads to different set of users by using admob:
Sound nice. And easy to implement without admob really. I usually remove ads when user buys something anyway. Never had an idea to place ads for IAP in their stead.
man this is awesome … im so excited about it.
ok so hold up,
The segmentation and understanding of users is cool sure, but you could do that with Flurry for a while now.
What happens when I advertise my game inside other games, and I get users that don’t intend on purchasing any i-apps? I pass them off to another game (because they won’t buy shit in my game either I am assuming)? Where does the cycle end?
Well, it looks super cool. hat’s off. Google definitely know how to create good products with real benefits for developers (and not onlt mobile). However, I don’t think this is a game changer, for 3 main reasons:
- IAP usually don’t come in addition to ads, but instead of ads. So some of the features will not help a big portion of developers.
- Google is already dominating about 35%-50% of the mobile adveretising market (inside apps. Not counting search and mobile web). So even if they go to 70% market share, there’s still a lot of publishers, advertisers and money for all the rest. The market is still growing.
- In the end, if Admob is giving you an average or low result (and it happens all the time. Just read 50% of all the threads in this forum), You will still need another ad netowork to compare results. Like we said repeatedly here - the best practice is to always allign yourself with at least 2 netwroks, if not 3.
Having said all that - I can definitely agree that the bar has been raised. It’s up to us to take it to the next level.