Since the 28th of March, my adMob revenue rpm has dropped from $1.15 to $0.45, with actual revenues dropping over 70%.
I also noticed that since this drop, my position in the search results has completely changed. I used to be the first two results when searching for my app by name, now only my FREE version shows up in the top results. (I also used to have a top 10 slot in the “Clock live wallpaper” search query, in Canada)
If you are interested in seeing the apps in question, you can find them here: http://goo.gl/9WPv8J
What could have prompted this sudden drop in ranking? And more importantly this drop in rpm?
PS: I did lower the frequency of full screen interstitial ads, but that would only explain a drop in impressions and revenue, not in RPM (right?)
I too am noticing massive revenue drops, but my rankings didn’t change. I have several apps in top 10 results for various keywords. Google Analytics also doesn’t who less new users and impression count is roughly the same. But the earnings are down 30%-40% for the last few days. This is now lasting almost a week.
Same with me, massive massive drop. Really frustrating but I have a feeling it may be a reporting error if this many people are experiencing this issue.
I also saw a thread on reddit yesterday where developers were experiencing this issue. A few people there said it was a reporting issue that corrected itself after a few days. Hoping that is actually what’s going on here.
I see more impressions almost every day, CTR, clicks are almost the same. The only drop is in RPM (so in revenue). So, I don’t think, that it is an issue. Probably they cut the revenue % for the developers.
Huge drop in rpm since last week. From 10$au a day to around 1.50.
Also one of my apps went from no.12 in the search results to not showing at all.
I wish Google would be more professional in running gp.
I was checking the stats for today every few hours. The values for the impressions increased rapidly until mid afternoon. After that the values started decreasing, which is impossible. This must be an April Fool’s joke. :mad: